This is a brand identity project for a new motorcycle workshop in Gdów, Poland.
During the design process, it was important to present and combine the essence of the business: motorcycles and the name of the owner Jelonek, which in Polish means deer. The selected colors bring
to mind safety and reliability, and the form of the logo is solid and sharp with a motorcycle
in the foreground, reaching even more intensively the primary recipient, who are mainly men.
