Copywriter: Tarek Sabry | Agency: Scope Communication & Advertising | Client: Abbott | Date: October 2019
Product Brief:
Ganaton is a treatment of gastrointestinal symptoms such as dyspepsia, heart burn, and bloating which can be caused by over eating or eating a heavy spicy meal. The product enhance the motility of stomach and GIT system, which prevent those symptoms from occurring. The medication is tablet that should be taken when you feel heart burn (on demand therapy) to relieve the symptoms.
Ads Creative Concept:
* Visualize the treatment immediate effect
* Translate features to benefits:
- Get rid of awkward stomach sounds
- Get rid of awkward stomach sounds
- Avoid feeling heavy or uncomfortable
- Feel free to eat whatever you like
TV Ad Creative Concept:
* The messages needed to be conveyed in a 30 sec ad:
- Keep on enjoying the taste of life
- Fast onset of action for on demand relief
- Keep on enjoying the taste of life
- Fast onset of action for on demand relief
* The idea created by the copywriter to shoot scenes in food festival while the ad hero character feel free to eat what ever he likes as he has Ganaton
Video Script Sample
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