The above video is currently on display at the Hot Condominiums presentation centre.
The presentation of a large, detailed book was key in opening a dialog with Great Gulf. Included in the book was information regarding Great Gulf and BoConcept's earnings potential, a concept for a sustainable sales partnership, and methods and material for customer engagement.
Thumbnails from an 11x17 bound presentatiton book. The high quality book was developed as a sales pitch, of which much thought and structure went into the design and layout work.
Presentation folders have been a common creation with BoConcept. This project yielded a few different versions. What the presentation folders effectively seek to acheive is offer exclusive discounts and promotions to new property buyers as an encouragement to furnish their property with BoConcept furniture. This exclusive access to customers is done at the property purchase level to allow BoConcept to bypass many competitors and is granted by the property management / Home Development company.
The outside of a Crafthouse presntation folder
The inside of a Crafthouse presntation folder
The outside of a Great Gulf presentation folder
The inside of a Great Gulf presentation folder
