正大集团×潘虎｜三个字出卖一个设计师

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【所以润-Soyirun】

This is a natural mineral water brand under the CP Group. It originates from Changbai Mountain, one of the world's top three sources of gold water. It is rich in various natural minerals and trace elements, low in hardness, with a soft, smooth, and refreshing taste. The original brand design was intended to have a wave-like pattern, which was visually distinctive and representative. However, there were still slight problems with the design, such as the form being more prominent than the recognition value and the lack of stability in the typography. Our research project aims to preserve and extend this unique symbol and strengthen the advantages and communication of【所以润】 creating a more distinctive product character.

By retaining the original brand attributes and further enhancing the sensation of water ripples, we adjusted the typography to create a more balanced focal point and visually emphasize the core selling point of "refreshing." The bottle design takes inspiration from acoustic flow, the vibrations and ripples that music causes in water. By naturally transitioning from shallow to deep frequencies, we transform the intangible into tangible, creating a new visual experience through refraction between the surfaces of the broken bottle structure. This design showcases a shimmering wave-like form when illuminated by sunlight. The upper curved line forms a natural, graceful curve resembling a "slender waist," gentle yet powerful. The unique shape maximizes the utilization of the brand on the bottle label, expanding recognition within the limited visual space. The color scheme retains and amplifies the original brand color - blue, symbolizing safety and stability. The light and dark blue curves on the transparent bottle present a youthful and vibrant sense of vitality. You can always maintain trust in the vastness of the sea, the inclusiveness of the sky, and the sincerity of 【所以润】.