Les(s) collection - Visual Identity

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Les(s) Collection

Visual Identity

2023 / Branding, Web design, Exhibition design
Designed by Fuhua Wang, Weichih Chen
Design assistant Gian Luigi Sign

les(s) collection is our minimal and contemporary furniture and lighting collection for the modern lifestyle. We design a visual identity system for all the touch points, from the logo, printing materials, and exhibition applications, to all the digital platforms. We built this visual system to also empower our beautiful design, and tell a good story.

Check our furniture & lighting design les(s) collection

Logotype (01)

les(s) means boundless, seamless, wireless, we imagine the product in the future should merge technology in a quiet, invisible way that you won’t see it, but feel it. We believe in minimalist design and the simplicity of les(s) collection that will be the best answer to respond to the modern smart lifestyle.

Landing Page (02)

This landing page is a place where we embark on a journey of innovation and elegance as we unveil this les(s) collection. Through enchanting illustrations and interactive exploration, our landing page invites you to immerse yourself in the tale of les(s). Exploreing this collection and let the story unfold with every click and scroll.

Check the live site les(s) collection

Product Page (03)

We did the art direct the dedicated hero product animation to introduce the main product features on les(s) product pages. With a simple touch on the layout and gallery style, visitors can easily find information about each of them by short scrolling.

Printing Materials (04)

Thanks to the strong visual identity of les(s) collection, we design a set of printing materials that included postcards, a tri-fold brochure, a postcard holder, and an elegant envelope that with an embossed les(s) logo. All the printing materials are visually consistent, beautiful, and elegant.

Exhibition Design (05)

We launched les(s) collection in 2023 Milan design week at Salone Satellite. We tailor-made all the details with les(s) visual identity that help us to make this collection stand out from all the talents in the hall. We imagined the way how we will present our works and make a very simple and impressive introduction flow for attractive visitors and potential buyers.

Design Process (06)
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In our design process, we love to make a scale model for the proof of concept. This scale model helps us think, improve our design, and improve our stand layout in each scenario. In the end, we would like to thank all the people who supported us and came to our booth. See you next year.