MATTHIAS | BRAND DESIGN
Naturally Matthias, Naturally from here
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Matthias is a meat processing plant. For 30 years, they have been perfecting a proven recipe based on searching for fresh products from local suppliers and preparing them according to the ingredients of the Polish cuisine recipe.
Main customer problem:
· Difficulty in reaching a younger target group
· Mismatch of content to the target group
The main goal was to combine tradition with modernity in order to reach a new group of recipients, refresh and systematize the entire brand image, and give it a modern character. These decisions resulted from the new brand strategy.
Brand Design — 2020-23
The logo lifting was an introduction to the development of methodical visual identity of the brand on various levels.
A flexible system of visual elements has been created that allows you to create a variety of compositions and layouts.
This has led to new projects, such as:
· layout of stores and elements of indicators, like architecture and interior design (walls, display windows, glass panes, refrigerators, flags) as well as posters, price lists, advertising boards, etc.,
· packaging design and new product lines (various types of packaging, labels, product stickers, product line markings, etc.),
· marketing materials: billboards, banners, posters, leaflets, roll-ups, press and television advertisements, internet banners, graphics for social media, brochures, invitations, etc.,
· presentations and digital offers,
· occasional print (business cards, envelopes, price lists, calendars, product cards, document templates, etc.),
· company gadgets (t-shirts, caps, internal devices, etc.)
C R E D I T S
Client — Matthias
Co-author — Joanna Gawryłowicz-Kostecka
Graphic Design & Art Direction — Oleksandr Mitin
Photography & Film — Sebastian Augustyn
Co-author — Joanna Gawryłowicz-Kostecka
Graphic Design & Art Direction — Oleksandr Mitin
Photography & Film — Sebastian Augustyn
Agency — The Mad Ad
Year — 2020-23