Matthias – Brand Design

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MATTHIAS | BRAND DESIGN

Naturally Matthias, Naturally from here

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Matthias is a meat processing plant. For 30 years, they have been perfecting a proven recipe based on searching for fresh products from local suppliers and preparing them according to the ingredients of the Polish cuisine recipe.

Main customer problem:

· Difficulty in reaching a younger target group

· Mismatch of content to the target group

The main goal was to combine tradition with modernity in order to reach a new group of recipients, refresh and systematize the entire brand image, and give it a modern character. These decisions resulted from the new brand strategy.

Brand Design — 2020-23

The logo lifting was an introduction to the development of methodical visual identity of the brand on various levels.

A flexible system of visual elements has been created that allows you to create a variety of compositions and layouts.

This has led to new projects, such as:

· layout of stores and elements of indicators, like architecture and interior design (walls, display windows, glass panes, refrigerators, flags) as well as posters, price lists, advertising boards, etc.,

· packaging design and new product lines (various types of packaging, labels, product stickers, product line markings, etc.),

· marketing materials: billboards, banners, posters, leaflets, roll-ups, press and television advertisements, internet banners, graphics for social media, brochures, invitations, etc.,

· presentations and digital offers,

· occasional print (business cards, envelopes, price lists, calendars, product cards, document templates, etc.),

· company gadgets (t-shirts, caps, internal devices, etc.)