Zerotech&Arab Organization for Industrialization (AOI)

Mazen Magdy

Islam Salah

This project is an advertising campaign Presents a momentous partnership between Zerotech, the Arab Organization for Industrialization (AOI), With a shared vision 

of invigorating the Egyptian industry and promoting local products, Which they manufacture, such as (surveillance cameras - sound systems - Fingerprint attendance devices - video intercom devices) this collaborative endeavor to inspire nationwide support for the Egyptian manufacturing sector.

Demographics:

The target audience includes people of various age groups, from young adults

 to middle-aged and elderly individuals. It encompasses both genders and covers diverse socioeconomic backgrounds. The campaign aims to resonate with individuals 

from all walks of life, regardless of their educational background 

or occupation.

- Outdoor Advertising Campaign: A widespread outdoor advertising campaign

 will be rolled out across Egypt. Strategically positioned billboards and displays will feature visually appealing 

and impactful content, celebrating local products and emphasizing the collaboration between Zerotech, AOI, and AOI Electronics Factory.

- Social media campaign: Adaptation this campaign for social media Posts

- Teaser Video: A captivating and engaging video will be crafted to generate anticipation  and curiosity among the target audience, providing a sneak peek into the collaboration between Zerotech, AOI, and AOI Electronics Factory.

- Advertising Video: A professionally produced video will showcase the advanced technology, manufacturing processes, and skilled workforce of AOI Electronics Factory. 

It will underscore the significance of supporting Egyptian industry and highlight the benefits of choosing locally manufactured products.