Campaign: Be a Christmas Star!
Client: Star Taxi
Brief: Create a digitally led campaign that raises awareness about Star Taxi in the online medium and convince people to download the company's smartphone app.
Client: Star Taxi
Brief: Create a digitally led campaign that raises awareness about Star Taxi in the online medium and convince people to download the company's smartphone app.
Agency: Smile Media
Idea: Cheered by the Holiday Spirit we decided to give Star Taxi customers a run for their money and exchanged the classical taxi car with a 4 meters limo. With Santa as their host and kind Rudolf as a taxi driver, customers using the Star Taxi app were rushed to last minute Christmas shopping as true STARS!
Personal contribution: Concept / Script writing
