Crossroads
Wordpress Self-Hosted Website | Graphic Design II
Wordpress Self-Hosted Website | Graphic Design II
Project Statement
Crossroads is a fictional upcycled fashion company that takes donations to be made into new pieces of clothing, boasting the idea that “a single piece of clothing can live a thousand lives.” Hosted on a local server, the WordPress site uses the Divi Template. Before creating this site, the developer researched content and created a mood board, style tile, and site map.
Because Crossroads is an upcycled fashion brand, the website’s logo uses a patchwork design with a needle and thread to illustrate this concept. The logo’s colors of pink, purple, and light blue-gray, all of which create the color scheme for the website. The website uses the typeface Varela Round because of its simplicity and easy readability.
A full-scale image with text-overlay greets the customer on every page of the site, conveying the subject of the page. As the customer scrolls down, they see purple call-outs with important, headline-worthy information. These sections may also include body copy relevant to the headline. Information may also occupy a light blue-gray section, which alternates with the purple call-outs.
The site focuses on emphasis, hierarchy, and proximity as its main design principles to create an attractive website that is easy for users to navigate.
Process
(left to right) Mood board; Style Tile Final; Site Map
Above: Two personas representing potential Crossroads customers
Adobe XD Wireframe Prototype
Final Website
Mobile Responsive Prototypes
