BRIEF
Design an identity system and packaging for an outdoor product company. The identity system should represent the internal and external journey the outdoors provides. Then create 3 related patterns that can be used within the brand.
SOLUTION
I wanted to design something very calming and trendy. The design targeted 25-35 year old males who are open minded and enjoy challenging themselves. My inspiration for the project was to create something that has that touch and feel of the outdoors. The kraft paper and continuous topography pattern really enhanced that feeling. The green tones provide a tranquil mood while the lime and orange are recognizable compliments. The goal was to create pieces that inspire people to get up and go on an adventure.
Design an identity system and packaging for an outdoor product company. The identity system should represent the internal and external journey the outdoors provides. Then create 3 related patterns that can be used within the brand.
SOLUTION
I wanted to design something very calming and trendy. The design targeted 25-35 year old males who are open minded and enjoy challenging themselves. My inspiration for the project was to create something that has that touch and feel of the outdoors. The kraft paper and continuous topography pattern really enhanced that feeling. The green tones provide a tranquil mood while the lime and orange are recognizable compliments. The goal was to create pieces that inspire people to get up and go on an adventure.
Tag line
Identity system
Product pricing and fabric sample
Art canvas packaging
California Trails pattern
Urban Camoflauge pattern
Leaf Specimen pattern
