BRIEF
Create and design a global marketing campaign the promote the 2014 Sacramento Electronic Music Festival. The system should be cohesive and cater to the existing demographic.
SOLUTION
Having been to SEMF, I wanted to really express that immersive atmosphere that people experience when they are at each venue. Surrounded by sweaty people, the bass and trance of the music vibrating through the air and mesmerizing visuals all create one larger experience. That was the concept behind the hand lettering and contrasting colors of the campaign. The layers and colors mimic the progressive and immersive nature of the event to its core.
Create and design a global marketing campaign the promote the 2014 Sacramento Electronic Music Festival. The system should be cohesive and cater to the existing demographic.
SOLUTION
Having been to SEMF, I wanted to really express that immersive atmosphere that people experience when they are at each venue. Surrounded by sweaty people, the bass and trance of the music vibrating through the air and mesmerizing visuals all create one larger experience. That was the concept behind the hand lettering and contrasting colors of the campaign. The layers and colors mimic the progressive and immersive nature of the event to its core.
