El-Momtaz - Brand Rationale
El-Momtaz is a young brand in the market, as it was known before for "Al Masreya", so it was young as brand mark, that’s why it was asked not to do major changes in the brand look, to avoid consumer confusion to thought of it as a new product in the market.
We took the essence of the El-Momtaz remarkable hand gesture logo, and applied a modern twist on it, that make it preserve its look yet with a fresh modern style.
