For this work of fashion advertising photography was represented a partnership between the Portuguese brands Tiffosi and Parfois, with a contemporary and modern approach. Increasingly, partnerships between brands are a strategy for the growth and development of brands, thus reaching new consumers. This campaign was inspired by the current trend "Glass Box Brands" (TrendWatching, 2023) which is based on making brands "transparent", aiming to reveal to their audience internal processes of the companies, consumers are interested in being aware of unknown and real facts of everyday life and how brands reflect their social and environmental values on a daily basis. For this, a young, pure, humble face that reflects real and genuine feelings was used, involved in the advertising elements, the handkerchiefs of both brands belonging to the partnership made.

Project made with the collaboration of colleagues Mafalda Meireles and Marta Coelho.
Model: Nicole (agencyed by Fashion Studio Agency)
Photography: Cristiana Capinha
Make-up: Rita Nunes (Fashion Studio Agency)
Editing: Marta Coelho
Assistance: Mafalda Meireles and Marta Coelho