During the show, “Mignottone Pazzo” emerged as unofficial soundtrack of LOL Italia. Going bigger, we decided to turn it into a real, official track available on Spotify, with its own music video on YouTube and dedicated social assets.
OFFICIAL VIDEOCLIP
The “Mignottone Pazzo” reel generated 4.4 million views,
rapidly becoming our most-viewed video ever on Instagram.
Agency: Hello
Sara De Mattia: Business Director
Marco Viganò: Creative Director
Marco Viganò: Creative Director
Dario Lo Nardo: Creative Supervisor
Alessia Bonito Oliva: Art Supervisor
Laura Moschella: Creative
Amanda Margiaria: Editor
Alessandro Poggi: Art Director
Silvia Belà: Senior Content Specialist
Massimiliano Reina, Irene Petrella: Writer
Nicolò Altizio: Account Director
Gaetano Gitana: Account Manager
Simona Modica: Senior Account Executive
Viola Bergamo: Account Executive
Gabriele Naia: Strategy Director
Valentina Di Angelantonio: Research & Insights Analyst
Eugenio Guffanti: Paid Media Manager
