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BMW Z4 Industrial design process | CGI & Retouching

Personal brief:
Create an original still image illustrating and relating the industrial design process.
 
Design:
Design of both scenes
 
Modelling (environments):
3DSmax
 
Shading | Lighting | Rendering:
3DSmax, V-ray
 
Post work:
Photoshop
 
Challenge:
Create two symmetrical environments - but different- featuring one main subject: The BMW Z4
 
 
Content created at
 
Left side: “We create the dream” (Behind the scene)
A workshop scene relating the design process; from sketches to clay modelling.
The clay model looks voluntary in progress (tape on the front, clay chips, footprints on the floor...) to represent the human know-how.
 
 
Right side: “You live the dream”
A BMW dealership, in which the car becomes a “present” for the consumer.
That’s why the clay chips are replaced by some golden ribbons on the floor.
 
 
Sources:
BMW Z4 - 3D model (surface and polygonal)
Free 3D models: Desk, chair, computer screens, storage, armchairs, plant.
Exterior backplate
 
 
 
We are proud to see our render used for an official 'V-ray for 3DSmax' book cover!
 
Thank you V-ray Israel.
BMW Z4 Industrial design process | CGI & Retouching
Published:

Project Made For

BMW Z4 Industrial design process | CGI & Retouching

BMW Z4 still image: Polygonal modelling (environments) Shading, lighting, rendering Post work

Published: