Using the Alaraby logo as the starting point, Eloisa Studio created a flexible, modular channel system based on apps for the news channel.
The circle is the starting point of the brand. It’s the focal point that organises information, a navigational device that guides the eye, a marker that helps us identify where we are and where we are heading. Used for icons, buttons, and arrows, it is omnipresent on the On-Air Package. Other graphic elements like buttons, bars and boxes all have rounded corners, following the shape of the circle.
The result is a clean and friendly look, for a channel that links with its young viewers. A news TV channel for the 21st century, with a global spirit & a digital mind.
I got engaged by Eloisa Studio to work on this project designing many of the pieces of the entire UI/UX design system, including the news channel opener.
Art Direction: ELOISA Studio
Motion Design: Esteban González
Motion Design: Esteban González
Thanks for watching.
