For 2014, Econolite Group requested a campaign that would be similar in design to the 2013 "Food for Thought" campaign, but with a focus closer to the company's traffic roots. I kept the same simple, powerful thoughts in each ad, with a visual rebus-style "punchline" to engage readers, but made the final image a traffic sign.
These became the "Follow the Signs" ads:
First ad in the series
Second ad in the series
Third ad in the series
Using the third ad as a starting point, I created this recruitment ad for graduating seniors at Woodbury University.
Final ad in print
