Italy was out of the FIFA World Cup 2022.
Italian supporters were teamless. Meanwhile Canada. where football is the least popular sport, qualified.
The perfect opportunity for Fonzies, snack brand and partner of the Italian team, to make Italians cheer again.
So we launched the first Canada national team fan club in Italy.
Popular Italian sports influencers Gli Autogol called for Italian Canada supporters and Italians delivered, joining the club.
Each member got a kit to become the perfect Canadian fan, from social cards to dedicated tutorials.
Our community of millions cheered hard for Canada on social media.
Fans gathered in pubs across Italy during Canada matches thanks to live events.
CREDITS
Dentsu Creative Milan
Chief Creative Officer: Riccardo Fregoso
Executive Creative Director: Maurizio Tozzini
Executive Creative Director: Giulio Frittaion
Creative Director: Giorgio Maria Bologna
Senior Art Director: Nadia Charif
Senior Copywriter: Lorenzo Bonechi
Copywriter: Francesco Vecchi
Art Director: Edoardo Serafini
Art Director: Matteo Francesco Bardoscia
Head of Design: Laura Liguori
Motion Graphic Designer: Nicolò Frontini
Graphic Designer: Stefano Trolese
Senior Content Manager: Luca Nebbioli
Community Manager: Martina Panebianco
Chief Strategy Officer: Niccolò Rigo
Executive Strategy Director: Samanta Giuliani
Head of Strategy: Federico Mancin
Strategist: Chiara Chiarino
Strategist: Massimiliano Tarizzo
CEO & Chairman: Emanuele Nenna
Senior Vice President: Stefano Pagani
Client Service Director: Anna Chiara Pelletti
Client Service Director: Jenny Nieri
Client Director: Alberto Bommartini
Account Executive: Thomas Chillemi
Experience Officer: Diego Vurro
3D & Motion Lead: Lorenzo Daponte
Creative Director: Diego Tiziani
Client Director Experiential: Serena Lembo
Operation Manager Experiential: Matteo Stella
Head of Influencer Marketing: Giulia Laura Peracchio
Head of Influencer Marketing: Fabiola Granier
Influencer Marketing Specialist: Nicholas Rioldi
Global CCO: Fred Levron
Global Executive Creative Producer: John Bleeden
Global Awards Director: Jayme Blasko
Creative Operations Director: Stefano Morelli
Creative Progress Director: Antonella Vicari
Head of Communication: Veronique Rhys Evans
PR Manager: Alessandro Turchi
Client Partner: Anna Pasqualotto
Client Leader: Sara Rebizzi
Managing Director & Executive Producer: Simona Dalla Porta
Head of Production: Francesca Castello
Production Assistant: Monica Buongiorno
Production Manager: Komlan Ahianvi
Director: Nicola Schito
Assistant Director: Peter O’Neill
DOP: Roberto Minotti
Set Designer: Giulia Mandricardo
Colorist: Diego La Rosa
Sound Design: Matteo Parolini
Composer: Luca Morelli
Producer: Andrea Costantini
Gli Autogol
Fonzies Marketing Manager Salty Snacks: : Martina Montorfano
Urban Vision Brand Strategy Lead: Marika Villa
