Double Six : W Hotel : Aqua Perla : Display and Advertising
Project Overview:
In 2014, I was involved in a significant branding initiative for Aqua Perla Spa, a new boutique health spa designed for the W Hotel in Seminyak, Bali. This project was managed through Travelworks, based in Indonesia, and I was selected to create a comprehensive brand identity that aligned with the spa's luxurious and modern appeal.
Role and Responsibilities:
As the lead graphic designer, my responsibilities extended across various dimensions of branding and design:
Brand Identity Creation: Developed a cohesive visual identity that reflected the spa's ethos and complemented the architectural style of the upcoming hotel in Kuta.
Point of Sale Graphics: Designed engaging visuals seen by customers within the spa, including posters, product packaging, and menus.
Corporate Communications: Produced corporate letterhead and sales kits, enhancing the professional presentation and outreach of the spa.
CGI Graphics Production: Utilized CINEMA 4D to create detailed CGI graphics for bespoke ceramic menu holders, which were inspired by the Aqua Perla brand logo.
Challenges and Solutions:
Working primarily with 3D CGI interpretations and preliminary mood boards for the architecture, I navigated the complexities of visual consistency by closely collaborating with Fabrice and his business team. This ensured that all design elements harmoniously integrated with the physical environment being constructed.
Outcome:
The branding and design elements were successfully implemented, significantly enhancing the customer experience at Aqua Perla Spa and establishing a strong visual identity that resonated with the luxury and exclusivity of the W Hotel.
