Dibs Reserve is a full cannabis vape line that has its roots in the coastal pockets of Los Angeles, California. Designed for the cannabis connoisseur seeking for a quick hit of some top shelf flower in discreet, on-the-go, and without any smell to disturb grandma.

More than just a high quality cannabis brand, Dibs is a movement aimed at bringing together like-minded individuals who share a passion for expressing their creativity, culture, and freedom across the United States.

The branding and packaging solution portrays the cultural influence of pop culture surfing the nowstalgia feelings. A mix of 80,90 and Y2K eras happening everywhere at once symbolizing the colorful spectrum of creativity, fun, individuality, and maybe even a little bit of our wildest imaginations.

"The Green Bunny" is the brand's symbol of creativity, freedom and imagination - concepts that many cannabis connoisseurs value. In addition, the rabbit is a playful and ludic buddy, associated here with the fun and joy that many people experience when using cannabis, especially in a social or recreational context.

Creative director: Erik Marchetti
Design team: Nicole Viana, Pedro Munhoz, Gabriel Alves
Motion: Pedro Munhoz
3D: Studio Caramello e Luis Felippe Cavalcanti
Case development: Pedro Munhoz, Eduardo Dorfman
Illustrations: Luis Felippe Cavalcanti
Photography: Hannah Dimmitt​​​​​​​