Uspeco
Uspeco is a freight forwarding company that underwent a comprehensive rebranding with Pontica. We aimed to give the company a fresh, modern look while still retaining its identity and values. The first step was to come up with a new name, and after careful consideration, we landed on "Uspeco".
We then designed a new logo that is both sleek and modern, featuring clean lines and bold typography. The color scheme was updated to incorporate the 2023 graphic design trend of blue and green, giving the brand a fresh and dynamic appearance.
One of the key considerations in the branding process was ensuring the scalability of the logo. We designed the Uspeco logo to be versatile and adaptable across different mediums and sizes. It retained its impact and legibility whether it was displayed on a large billboard or a small merchandise item.
The focal point of the stationary design was the sleek and modern Uspeco logo. With its clean lines and bold typography, it served as a visually striking centerpiece. To enhance the overall aesthetic, we embraced the 2023 graphic design trend of using blue and green hues. This harmonious color scheme brought a vibrant and contemporary feel to the stationary items, catching the eye and leaving a lasting impression.
The layouts of the stationary pieces were intentionally clean and uncluttered, emphasizing a sense of professionalism and clarity. The minimalistic contrast in the design elements ensured that the focus remained on the brand identity, allowing Uspeco's logo and information to shine through effortlessly.
This cohesive blend of soft colors, sleek typography, and clean layouts resulted in stationary materials that perfectly represented Uspeco's brand identity. Each item showcased a sense of refinement and modernity while effectively communicating the company's expertise and reliability in the freight forwarding industry.
The result was a bold and modern brand identity that effectively communicates Uspeco's expertise, reliability, and innovation in the freight forwarding industry. The clean and minimalistic logo, with its simple yet impactful typography and distinctive color scheme, stands out in a crowded market and has helped Uspeco to establish a strong and recognizable brand identity.
Thank you!
