Brand Mascot Arty
During one of my past job experiences, I had the exciting opportunity to create a mascot for the brand. The main goal was to make the brand stand out from others in the same industry and infuse it with energy and vitality.

I thoroughly enjoyed the process and found it both engaging and enjoyable.
After extensive research, I discovered two significant sources of inspiration that truly captivated me. The first source was Miss Minutes from the Loki series, an artificial intelligence designed to assist the Time Variance Authority in the TV show. The second source of inspiration was the iconic Rubber Hose animation style, which played a pioneering role in shaping American animation.

I chose these inspirations for specific reasons. Miss Minutes' rounded shape resonated with the brand's emphasis on equality, reminiscent of King Arthur's round table. Additionally, the simplicity of the rubber hose style offered the advantage of easily drawing the character in various poses.
Brand Mascot Arty Design
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Brand Mascot Arty Design

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