Alberto Berton's profileAndrea Rosagni's profile

Gilera Motorcycles: STRONG EXPERIENCES ONLY.

Multiple Owners
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New image campaign for an Italian motorcycles' manufacturer (Gilera, part of Piaggio group), addressed to a young target audience.
New Positioning: "Gilera. Strong Experiences Only."
(Agency: Arnold Worldwide, Milan)
bees extreme Helmet motorcycles bed plane SKY fat woman tattoo Fun Mtv
    Plane.
    Headline: "Gilera. Strong experiences only."
    Tagline"Two Wheels ahead."
  
    Art director / Creative supervisor: Alberto Berton
    Copywriter / Creative supervisor: Andrea Rosagni
    Photographer: Jonathan Frantini
    Postprtoduction: Martinrainone, Milan
bees extreme Helmet motorcycles bed plane SKY fat woman tattoo Fun Mtv

   Bees.
   Headline: "Gilera. Strong experiences only."
   Tagline: "Two Wheels ahead."
  

  
   Art director / Creative supervisor: Alberto Berton
   Copywriter / Creative supervisor: Andrea Rosagni
   Photographer: Jonathan Frantini
   Postprtoduction: Martinrainone, Milan
bees extreme Helmet motorcycles bed plane SKY fat woman tattoo Fun Mtv

    Bed.
    Headline: "Gilera. Strong experiences only."
    Tagline: "Two Wheels ahead."
  

  
   Art director / Creative supervisor: Alberto Berton
   Copywriter / Creative supervisor: Andrea Rosagni
   Photographer: Jonathan Frantini
   Postprtoduction: Martinrainone, Milan
Gilera Motorcycles: STRONG EXPERIENCES ONLY.
Published:
Alberto Berton's profileAndrea Rosagni's profile
Multiple Owners

Owners

Alberto Berton's profile
Kochi, India
Andrea Rosagni's profile
Milan, Italy

Gilera Motorcycles: STRONG EXPERIENCES ONLY.

Strategic and conceptual new platform to set the territory of the brand, much more addressed to younger people who want to have fun. This was a p Read More

Published:

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