TikTok PlayGround Lima x Alex Valcarcel
Mural artwork (5M x 3M) & Stamp-Printed A3 Posters. / Mural y carteles artesanalmente impresos.
TikTok for Business Latam
Lima, Peru. 2023
(ENG): TikTok for Business Latam invited me as a guest artist to collaborate in TikTok Playground Lima, an event held in Peru focused on the importance of data, insights, and creativity to transform advertising into entertainment on the TikTok platform, dedicated to marketing executives. I was able to create and paint a small typographic mural for the event inspired in the bold neon graphics of peruvian chicha posters merged with peruvian TikTok communities common topics and popular viral phenomena to pledge homenage to peruvian youth culture and their impact on the trendiest app on earth. Also, I live-painted/rubber stamped posters that were gifted to the attendees along with tote bags in the same aesthetic.
(ESP): TikTok for Business Latam me invitó como artista invitado para colaborar en TikTok Playground Lima, un evento celebrado en Perú que se enfoca en la importancia de los datos, los insights y la creatividad para transformar la publicidad en entretenimiento en la plataforma de TikTok dedicado a ejecutivos de marketing.
Tuve la oportunidad de crear y pintar un pequeño mural tipográfico para el evento, inspirado en los imponentes gráficos neón de los carteles de chicha peruanos fusionados con los temas comunes/insights de las comunidades peruanas de TikTok y los fenómenos virales populares nacidos en el país para rendir homenaje a la cultura juvenil peruana y su impacto en la aplicación más de moda del mundo. Además, pinté en vivo y estampé carteles que se regalaron a los asistentes junto con bolsas en la misma estética.
Original motion graphics by Matías Mondillo (Instagram)
Special thanks to Maria Teresa Quispe, Ruben Quispe, Beatriz Ureta, Brayan Pinto, Paula Suarez, Karina Rojas, Italo Velásquez, Rodrigo Reyna, Angella Botteri, all involved in the mural creation and painting: I owe you all of you guys much of my gratitude and love for making it possible.
Photography by Alexandro Valcarcel and Salvatore Rezza
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