Collaborated with the creative agency, INNORED, for the first-ever campaign of the salad brand in South Korea; 샐러디 Salady.
The agency aimed to challenge the generic perception of tasteless salads by visually showcasing the deliciousness of 샐러디 Salady’s menu through a catchy song and vibrant visuals. The background music dated back to 1987, so one of the agency’s requests was to create a harmonious contrast in the illustration - which was making them less retro yet modern and clean.
I was then provided with rough live-action footage, and from there, I had the creative freedom to reinterpret the concept in my digitally hand-drawn illustration.
Client: Salady
Agency: INNORED
Production: nvrmnd, WePP
Illustrator: Sofie Lee
01. Final Poster Illustration & The Process
02. Rough Concept Sketch for Animation (R1)
03. Color Exploration
04. Style Exploration
05. Rough Concept Sketch for Animation (R2)
06. Final Styleframes & Transitions
