The New Lamp

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The New Lamp

As a technology based light source expert, we were prone to be too technical and overly complicated. On the other hand, if we only play with external shapes and create an objet, we would not be able to fully utilize our core competence. So it was very important from the beginning that we pursue a perfect synchronization between design and technology to come up with a product in which everything fits together in harmony. Every corner of THE NEW LAMP has a story and reason. For example, the unique oval shaped lamp head was derived to accommodate the optical shift mechanism and, in turn, became an iconic part of the lamp design.