The design brief asked for the collection of photos of type around San Francisco and to create a dynamic composition of the photos and type, using type pairing skills and grids, in a booklet format. 

The project began with exploring San Francisco to collect photos of different letters in varying weight, structure and form. Once the photos were collected they were converted to grayscale in order to focus on the actual letter rather than the color. For each of the pages of the booklet, a pair of letters was selected in order to display the idea. Starting with a grid with 4 columns and 6 rows was important so that there could be a consistent grid layout through the booklet. 

The utilization of a grid system throughout the booklet allowed for the freedom of different compositions for each of the pairings of type faces, but also kept the compositions intentional. To add dimensionality, there is a variety of layouts within the grid system to keep the booklet interesting. The photos were kept in grayscale rather than utilizing an image trace function to display the unique textures presented in the type throughout the city. All of these elements contribute to the effective layout.

Once the grid system was in place it was important to creatively display the provided texts and headers as well as the photos. Experimenting with the layout and type treatment was key in order to keep the booklet interesting. 

For the headers, Interstate, a sans serif typeface was selected because it visually contributed to the modern layout and had good legibility. To contrast the sans serif, the body paragraph style is Baskerville with a size of 14pt. The longer body text was split into two sections so that it could be read more easily. For type alignment, the initial versions of the booklet had varying type alignment but for consistency and cohesion in the final booklet, all body text is left aligned.