bwin celebrates the Colombian’s passion for soccer and their support for the national team in the qualifiers for the Qatar 2023 World Cup.
Although the country did not participate in the championship, the Colombians were able to renew their passion for soccer through a digital tool with personalized tests to reveal each fan's hidden DNA, then gave them credits to bet on their new favorite team at the World Cup.
V i d e o C a s o
E x p e c t a t i v a
R e f . B r a s i l
R e f. J a p ó n
R e f . P o r t u g a l
c o n t e n i d o d i g i t a l
F o t o s
Client: Bwin.
Agency: Leo Burnett Colombia.
CEO: Olga Lucía Villegas
CCO: Mauricio Sarmiento
ECD: Andrés Restrepo (Lama) - Juan Romero (Tiko) - Fabián López (Chompi)
Creative Director: Lukas Vergel
Art Director: Luis Fernando Roca - Angel Rodriguez
Copywriter: Alejandro Muñoz
Account Director: Felipe Jaramillo, Camila Osorio
Executive: Juan Camilo Lora
Digital Manager: Julián Forero
Motion: Italo Martínez
Development: Code Labs
Production: Oriental Films
