Marketing and Creative Strategy- My First Adventure Campaign
About the Project
I designed a marketing campaign for My First Tech, a local Singaporean start-up's children camera. I made use of omni-channel marketing to encourage children to be creative and daring while embarking on new first adventures with their MyFirst Camera.
User Journey Cycle
The User Journey for this campaign consist of 5 main stages that the primary audience- parents of young children will experience: See, Share, Engage, Review, Conversion.
Key Visuals- Public Transport Advertisements
Series of three main key visuals showcasing different kids exploring local attractions and capturing the special moment with their MyFirst Camera.
Social Media Marketing- Instagram Carousel
Making use of Three-Act Instagram Carousel to surprise parents with a reveal that stunning photographs were actually taken by children using the MyFirst Camera.
Social Media Marketing- Facebook Post
Key visual adapted to Facebook, one of the most commonly used Social Media platforms by parents. Post shares unique first adventure a child goes on, accompanied by the MyFirst Camera.
Blog posts that act as testimonies, written from the perspective of young children who went on new exciting adventures accompanied by their MyFirst Camera.
Physical Event- Beginner Photography Workshop
Key visual adapted to Facebook, one of the most commonly used Social Media platforms by parents. Post shares unique first adventure a child goes on, accompanied by the MyFirst Camera.
