I wanted to tackle the accessibility issues with the Pringles tube and the struggle it is to get the crisps out with your hand. I also wanted to modernise the brand and de-clutter the packaging information.

 

My solution to this was to create a new range of Pringles for sharing, as Pringles are commonly considered a great food for parties. I maintained the cylinder shape as this is an iconic shape for Pringles. The tube has a perforated section that can be torn off to reveal and hexagon tube which then expands into a bowl - perfect for sharing. 

This idea expands into a social campaign. Using the hashtag #minglewithpringles it allows consumers to share their experiences via networks such as Instagram and Twitter. It helps build social interaction in person and through an online platform.