GADGETS SEE WHAT OTHERS DON’T
Interactive platform for Amnesty International
Unfortunately, quite often people become the witnesses of domestic violence. Usually most of the witnesses choose not to react. They are afraid to make the situation even worse. The truth is that they don’t know how to act properly.
That's why we, with Amnesty International, decided to teach people the right algorithms in cases of domestic violence.
What was the solution?
We created the interactive platform ‘Gadgets see’ which teaches the right behavior in different situations where you have witnessed violence.
The platform simulates an incident. Each of your decisions affects the result. However, even if the choice was wrong, you can read the right algorithm that can save lives.
The campaign has 2 main communication channels: stickers and citylights. Citylights show that the gadgets of the victims remain to be the silent witnesses of the violence. Stickers are placed where people mostly witness domestic violence — in the halls of apartment houses.
After scanning the QR code, a person will hear muffled screams, as if violence is taking place next door. Then the person will be transferred to the platform website, where the test with the correct algorithm of actions will be launched. That how we transform the gadgets from silent witnesses to effective tools to bare the problem.
Credits:
Amnesty International Ukraine
Media and communication officer — Kateryna Mitieva
Executive director — Oksana Pokalchuk
R Agency
Creative Director – Dima Liutyi
Art Director – Kateryna Kotikhina
Art Director – Lenya Nakonechnyi
Designer – Artur Blikhor
Designer – Andriy Nechytailo
Copywriter – Danil Tertichniy
Copywriter – Illya Zhurava
Сopywriter — Viktor Synkov
Account Director – Maria Ursta
Junior Account Manager — Andrii Burakov
