"THE END OF ENEMY'S CULTURE"
Social Campaign For the Armed Forces of Ukraine
After the enemy had been driven back from many areas, concerts
and parties returned to the big cities. And it's OK! But people relaxed
and began to donate less.
Together with concert.ua we decided to remind that the concerts of the enemy culture could become our new reality if we do not help the Armed Forces of Ukraine.
To draw attention we placed the posters of the most “pro-Putin” russian artists, inviting people. to their concerts in Lviv, Odesa and Kyiv. But the shock quickly turned into a smile. If read to the end, it becomes clear that when you buy tickets - you are supporting the Ukrainian army with money to make this concert impossible.
QR code on each poster directed people to the event: Great Concert
"End of Enemy Culture". As with regular events, ticket prices vary by zone.
You can still buy your ticket and speed up your win via the link:
concert.ua/uk/event/kinec-vorozhoyi-kulturi
concert.ua/uk/event/kinec-vorozhoyi-kulturi
R agency
Creative Director – Dima Liutyi
Art Director – Artur Blihor
Senior Copywriter – Danil Tertichniy
Strategist - Maxim Anufrienko
Senior Account Manager – Maria Ursta
Art Director – Artur Blihor
Senior Copywriter – Danil Tertichniy
Strategist - Maxim Anufrienko
Senior Account Manager – Maria Ursta
