I developed this logo and branding design for a French company's new gelato parlour in Paris. The client requested a colourful but classy look, with a bold design. I customised the letters 'G' and 'F' to give a hint of an ice cream scoop and cone in a minimalist, sophisticated manner. Deep, soft colour tones were used which differentiate according to the gelato flavours. One-line/ continuous line drawings adorn the gelato tubs to show the smooth, playful nature of the product and brand.

I developed this customised 'g' typography of Glacé aux Fruits to mimic a scoop of ice cream on top of a cone - the circular top of the 'g' which swiftly and smoothly meanders down the cone like shape. This branding can be used on large posters marking the Parisian ice cream parlour, and is equally effective in small print on serviettes and business cards.