Standard Chartered customers would receive push notifications on their SC Mobile App and also SMS.
This leads them to the site where they would play the gamified animated video. Upon clicking the CTA in the site, the video starts playing and ends with 1 of the 3 results.
Push Notification
Headline: Snap Your Cashback
Body copy: Take your shot! You could tick off your bucket list with a RM100,000 travel cash voucher! Snap a photo with the Cashback Camera for a chance to win and earn cashback up to RM100 daily.
SMS
Take your shot with the Cashback Camera to win a RM100,000 travel voucher
& earn cashback up to RM100 daily [Link to site]
.
.
The game only work on mobile or tablet in portrait mode,
therefore if the audience where to open the site on desktop this image and message would be shown.
Designer: Michelle Fu
Animator: Sam Chai
Agency: Kingdom Digital
Client: Standard Chartered Malaysia
