This premium brand of kiteboarding products embraces the concept of flight. It is a masculine brand, targeting kiteboarders and surfers ages 20-35, a youthful demographic that relishes adrenaline. The product line includes a variety of kiteboards, bags, and kites. Kiteboarding has not been a widely known water sport but now it is trendy and on the rise. Lifted stands out from its competitors with its use of an iconic neon green color and texture reminiscent of wind. The logo is a hand modified font inspired by the typeface Klavika. The wind texture and base line that goes to the top right were built into the logo to simulate flight. The brand language is consistently used across applications. The style used makes it easily identifiable with both old and new customers. The blend of iconic color and logo is primarily used to brand items. The kite is branded with a bright active color and texture. A similar style is applied to the carrying bag and handle bars.
