Brief
Design a visual identity for a coach trained in NLP (Neuro-Linguistic Programming) and neurosciences, specialized in business and personal support. His vocation is none other than to help people achieve a life balance leading to general well-being.
Solution
Demonstrate Steve's expertise through the creation of a dynamic and benevolent brand.
Analysis
Steve Coaching assists people in their personal or professional development in order to surpass themselves. His expertise in a multitude of fields such as sports, NLP or neurosciences makes him a true Swiss Army knife.
The logo comes in the form of an emblem for the watermark, which is used the majority of the time. This same symbol creates a window into Steve's life, becoming a frame on social media. The electric blue underscores his dynamic personality and proves to be a strong visual element of identity for his brand.
A plethora of pictograms allow the visitor (primarily of the website) to quickly understand the topics addressed and to find what they are looking for.
A significant photographic effort has been put in place. The first axis highlights Steve's personality and his way of working, in order to create a proximity with his potential clients. The second represents the surpassing of oneself by playing with textures referring to the chemistry of reflection and ambition in our brain. The last one outlines Steve's avatar after the follow-up, reflecting the benefits of his support and summarizing his ultimate goal: to achieve better well-being and to surpass oneself on a daily basis.
In the end, a very personal brand universe, which reflects the main qualities of Steve's support: dynamic, ambitious, and benevolent!
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