|Company Profile
MyFightBook is a club management system specifically designed martial art clubs. The concept of the service is centred around providing easy to use tools that make it easier to manage individual members from overview, to payment, to booking, to matchmaking and so on. It advertises itself as an all-in-one solution for both clubs and associations seeking structure and peace of mind. The overall vision of the company is to have everything to do with martial arts gathered on one platform.
|Case
MyFightBook's current marketing strategy heavily relies on in-person meet-ups and events, which can be effective when the team is small and centered around the CEO, . He is a well-known figure in the Martial Arts community in Denmark and possesses a charismatic personality. However, as the company expands, this approach becomes less scalable and The CEO's personal resources become limited.
The main objective of the project was to free up the CEO's time for more important tasks and enhance communication with both existing and potential clients.
|Conceptualization
In pursuit of this goal, an opportunity was identified to establish a more cohesive visual identity through the design of the website and platform. The existing design of the platform and its website provides a solid visual foundation for building on the brands visuals and establishing future content development and marketing materials.
The redesign has a strong emphasis on minimalistic composition and visuals with strong story telling elements, centred around teaching-, training- and tournaments of martial arts.
The new design relies strongly on the simplistic and structured nature of Black on White, complimented by the attention grabbing Red color that bears resemblance to boxing gloves and serves as the main brand color. Colours outside of the brand guidlines are used sparingly and are usually found within the often darkened visual backgrounds.
– Physical Presence
– Social Media
– Keynote Presentations
– Brand Tagline
To accomplish this objective, a new brand tagline was formulated: "Fokus på kampen" (Focus on fighting). This tagline encapsulates the core essence of the brand, emphasizing a strong emphasis on the martial arts aspect. It signifies a dedicated focus on the fight itself, highlighting the platform's commitment to providing the necessary tools and support for managers to help their members excel in their martial arts journey.
Disclaimer: Some of the content in this project is conceptual and doesn't reflect the actual verified intents of the company.
