Fleming's Prime Steakhouse & Wine Bar is a prestigious American steakhouse chain owned by Bloomin' Brands, headquartered in Tampa, Florida. Known for their prime steak and extensive wine selection, Fleming's also offers dishes featuring crab and lobster, indulgent desserts and seasonal specials. It is a go-to destination for celebrating life's significant moments, from anniversaries and graduations to promotions or simply escaping daily routines. At Fleming's, cherished memories are made, relationships are cultivated, and heartfelt conversations are shared.
Fleming's asked our team to develop a comprehensive campaign for the grand opening of their new restaurant in Fort Lauderdale. The primary objective was to generate brand awareness and notify people in the area of the grand opening. The client also requested that the visual aesthetic in the campaign align with the South Florida inspired decor included in the restaurant’s interior.
The campaign showcases elegant renderings of the restaurant and exquisite, custom food photography. We integrated a subtle wave texture with this imagery as well as a neutral color palette to create an overall aesthetic that maintains brand alignment, but is still unique to this campaign.
