Joule's Brewery
A Self Authored Brief
Brief
Rebrand the Joule’s Brewery to reflect the rich history of the Brewery.
Taking into account that it was first brewed by Monks in the 12th Century.
Response
The Joule’s recipe dates back to the 12th century when Augustinian Monks first brewed it in the Monasteries.
At the time drinking ale was a much safer option than drinking water, it was the Monks devotion and dedication
to serving their community that spurred them on to brew the Joule’s ale. In response to this story I have tailored my
designs to reflect the Monks devotion to what they believed in.
Identity
Pump clip
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Mats
Triptych part 1
Triptych part 2
Triptych part 3
Triptych
Livery 1
Livery 2
