Brand Strategy
By understanding the market dynamics, I developed a brand strategy that differentiates new product as a premium and innovative option for traditional treat for the whole family — fruit pastille.
Brand Identity
Work on the brand began unconventionally — with a bright design system and packaging design for several items. I conceptualized a brand name that captures the essence of the product "Make Bloom" — natural fruity sweety. A massive logo was created, the rounded shapes of which refer to the product, and a corporate style built on a combination of rich, saturated colors. The color packing’s palette reflects the vibrancy and variety of the fruit flavors found in Fruit pastille.
Packaging Design
I created colorful illustrations of fruits and character of chameleon changing its color, to create an unforgettable visual experience. The packaging designs reflect the burst of flavor and the irresistible appeal of these fruit pastille.
Production
I ensured the accurate replication of the vibrant colors, intricate illustrations, and superior print quality. Branding solutions helped the client to enter the market with dignity and get the first positive feedback from consumers.
