Fila, a widely recognized athleisure brand renowned for their iconic Fila Disruptors, seeks to go beyond their reputation as a shoe brand and demonstrate their genuine concern for the community, through their latest campaign.
Fila has introduced the #DontForgetAboutMe campaign as a means to support their community and amplify underrepresented voices.
Through the #DontForgetAboutMe campaign Fila hopes to empower people with disabilities as well as give back to the disabled community, through sales proceeds from their tennis collection.
Fila will be donating 100% of their profits from their Brandon Maxwell women’s tennis collection, to the Disabled People's Association (DPA) in Singapore. The proceeds will be used to fund their programmes which aims to help integrate the disabled community into society. The target audience are women aged 20-45 with an interest in sports, particularly tennis.
The main visuals feature accomplished paralympians who have motivational quotes running through their body. The campaign has an inspirational tone and aims to uplift and empower those in the disabled community.
By following the call to action displayed on the posters, individuals will be directed to the website, where they can access additional information about the campaign.
Furthermore, users will have the opportunity to explore and purchase products from Fila's tennis collection, with the proceeds being donated to the Disabled People's Association (DPA) in Singapore.
