The crypto world is an ever-shifting, exhilarating landscape, but because of this it’s becoming increasingly complex to navigate, especially for traditional investors less familiar with the industry.

Enter Coinmotion, a leading Crypto platform and service across the Nordics. They were looking to create a bespoke offering for private and institutional investors called ‘Coinmotion Wealth’. We helped define and bring this branch of the business to life, from strategy to brand and product.

In a category defined by scams, over-promises and hype, we saw an opportunity to tell a new type of story about Crypto and its possibilities. We defined Coinmotion’s strategic positioning around a core idea: ‘Simplify Wealth’. A calm, inclusive and humanistic position for the brand that encouraged clarity over confusion — a counter-point to the typical industry noise and hype. Championing the trusted and best-in-class service value the company offers its customers.

Reimagining Crypto to be more inviting and humanistic from the ground-up.

We use Art-Deco inspired illustrations by Liza Rusalskaya that put people centre-stage, with vivid scenes and landscapes that lean into Coinmotion’s Nordic roots. A beautifully serene illustrated universe at the heart of the brand that dials up and down across different contexts — from a central role in campaign and website to a more secondary role in product. We paired this visual language with a quietly confident verbal language that speaks with refreshing clarity and intention.

The Coinmotion Wealth brand experience comes to life in application. From marketing activity to product tools and swag, the world of Coinmotion Wealth is calm, credible, and full of humanism.

Ultimately, bringing Coinmotion Wealth to life with a simple yet ownable toolkit and expression to help the brand tell stories and cut through a complex industry.