yWhales
Re-brand, Brand Identity
yWhales is a community of experienced and influential business leaders from around the world who build, advise, and invest in Web3 technology. The ecosystem comprises four divisions including Communities, Solutions, Ventures, and Labs. Together, they share a passion for blockchain technology and believe in the potential of Web3 to shape how we all live, work, and play together. With a powerful community, yWhales onboards companies to Web3. But as a fast-growing startup, they faced a common challenge – the need to align their team and purpose with their goals. The brand lacked coherence and didn’t accurately reflect their ambitious vision – to onboard Fortune 1000 companies into Web3.
The team needed the following:
• Clarity and a clear path forward in the complex and fast-paced space that is Web3
• A brand identity that communicates their seriousness in Web3 and showcases their potential for success and growth in the space as influential and global business connoisseurs
• To establish the brand as a trusted, verified, and progressive business utilising blockchain technology for long-term value
In collaboration with the yWhales team, we set out to:
• Define their purpose and positioning
• Refine their whale symbol as an icon of trust, experience, and deep knowledge in the Web3 business arena
• Build a cohesive and sophisticated visual language representative of the yWhales ecosystem
“We want to be a trusted source that everyone looks up to when shaping their business”
- Mia
“It’s not about size, but influencing and moving the market”
- Sue
“We drew inspiration from the largest ecosystem on the planet and the place where whales live, the ocean.”
- Sue
“I'm pretty convinced that this is the most powerful and influential community in Web3”
- Jason
Read full case study here
