As the wine industry continues to climb, wine makers need to specialize their brands to reach overwhelmed consumers. Lots of people want to drink wine but are worried about the elitism associated with it. One Louder takes all the pretentiousness away and makes it accessible, even cool, to drink wine. The brand is targeted at rebellious millennials just old enough to drink.
The logo features a custom-drawn, ownable “1,” and the identity takes inspiration from the lcd displays on audio equipment.
The logo features a custom-drawn, ownable “1,” and the identity takes inspiration from the lcd displays on audio equipment.
One Louder Wine is a personal project.
Copywriting: Paul Choudoir
One Louder Bottle.
Identity Suite
Print Ads.
If you like my design, you might also enjoy my blog at www.andyfehrenbach.com.
