Under the concept of "The only footprints that should remain", we make at the request of the agency, these pieces fully produced in 3D and in which we use artificial intelligence for the first time within a production process. --To reduce render times and increase the final size of deliverables--
We carefully designed these 3D models to capture the essence of animal beauty and light at its best. The poses were carefully done to evoke a realism that could pass for real photographs. The creative freedom offered by 3D technology has allowed us to push the limits -of the possible-, presenting you with situations that could hardly have been achieved with real photos with the same costs and times.
The concept of the campaign is related to the low carbon footprint generated by the electric vehicles of the German brand.
Thanks to our customers in @leoburnett_co, @mercedesbenzcolombia and @galileacompany with whom we carry out this production.
GCD: Juan Romero / Creative Directors: Camilo Urrutia & Felipe González / CGI: Enrique Wilches / Agency: Leo Burnett Colombia / Client: Mercedes Benz / Production: Connie González -The Hub
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