DNAD NEW BLOOD AWARDS ENTRY - MEDICINE THAT KILLS

Every day, a rhino is poached for their horn, skin, blood, and urine, along with the scales of 300 pangolins. Every few days, bear bile is extracted from an Asiatic bear. The utilization of animal parts in traditional medicine has been banned in many countries, but unregulated medications are still being sold to consumers. Disguised as common products, illegal ingredients are concealed though abbreviated terminology or simply excluded. 

As such for our DNAD New Blood Entry, we created a campaign titled "Medicine That Kills". This is a campaign that hopes to act as a resource for consumers and a voice for the poached. Instead of demonizing traditional medicine,
this is a quest for education. 


DNAD NEW BLOOD AWARDS ENTRY - MEDICINE THAT KILLS
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