Lúnasa is a concept branding project completed in semester two of 4th year design at SETU Waterford. Lúnasa is a concept Irish brand that promotes the production and sale of local organic food. This branding project includes custom typography inspired by the work of Jarlaith Hayes' font 'Tuam' and script styles from the Book of Kells. The logo mark is inspired by Irish Megalithic art at Newgrange County Meath. A set of custom illustrations were created for this brand identity that are cohesive to the brands character and master logo mark.
South East Sonic Notes is a new organisation that promotes art and music in the south east through mediums such as a podcast and social media. This is a live branding project that is currently in progress. This is a college project that was was created to supply this new organisation with a visually compelling brand identity. The logo represents the native Irish song thrush while the colourful illustration evokes a sense of atmosphere and energy.
Creative Careers Hub is a brand identity I created as part of a final year college project. This is a live design project that was created for three clients: South East Technological University, The Institute of Art, Design and Technology, and Dundalk IT. This is a brand designed to help creative students begin their careers in professional industry. Theme: Creativity is universal, creativity is infinite.
The Collectives Podcast is a new podcast that is aimed at young adults in Ireland. This client required a full brand identity that is easily applied to social media and print content. The logo-mark is a facial expression with typography that is fully custom.
This is an editorial design project consisting of a summary of my thesis topic: "How has the characters of the Roman alphabet adjusted its representation from traditional styles to digital technology." This piece is an in-depth study of the work of Frederick Goudy and Mathew Carter the piece explains the construction of fonts such as Times New Roman, Georgia, and Verdana.
White Mountain is a concept branding and packaging project I created in my third year of visual communications at SETU Waterford. White Mountain is a concept beer brand that adopted the character of the mountain itself located on the Wexford/Carlow border in Ireland. The rugged logo mark is based off the shape of the mountain while the pattern is based off the contour lines that show the geographical incline.
Ardú Media is a small business based in Wexford, Ireland. For this project I created a character with with fully custom typography. The logo-mark is the letter 'A' depicting an eye looking through a lens.
