Client: Diana
Agency: The Partners
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Trung Nguyen Creative Director
Van Nguyen Art Director
Alice Copywriter
Hong Ngoc Account Executive
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Idea: Inspired from The Tale of Kieu - the most epic and famous poet in classical Vietnam literature, this digital clip approaches the topic in a witty and gentle way. It celebrates the differences between two sisters Thuy Cool and Thuy Mild, each girl has their own way to enjoy the summer - #COOL đúng điệu #FEEL đủ kiểu”.
Creative Hook: Based on two characters Thuy Kieu and Thuy Van sisters, this animation delivers the story in Anamese visual as metaphor imagery for Cool Fresh and Mild Cool - Each has her own strengths but each is pretty in her own way.
Full clip
1x1 Version
Cutdown 15s
Cutdown 7s
Key Visual
Social Post
