These super cool visuals were made to back up the Clearly x DavidsTea collaboration and giveaway.
The plan was to mix and blend their products seamlessly, so they all felt like they belonged together. The tricky part was making sure those tiny glasses frames stood out amidst the colorful and vibrant DavidsTea packages. But you know what? The bright and lively tea packages actually made the photos even more attention-grabbing, which, in turn, made those glasses frames really pop! It was like a win-win situation when both products got their moment to shine.
Creative Direction: Oz Krepski
Lead Photographer: Mark Marilla
DavidsTea started back in 2008 with just one store on Queen St. in Toronto, where they totally clicked with people who shared their love for tea. Fast forward to today, they've became the biggest specialty tea boutique in Canada.
Now, Clearly is a big shot in the online eyewear game in Canada. They're all about their mission to eliminate poor vision, plain and simple. They want everyone to see the world crystal clear, without any pesky vision problems holding them back and they're doing their part by offering a wide range of eyewear options, helping people find the perfect fit for their eyes.
Clearly and DavidsTea have managed to reach millions of tea and glasses enthusiasts all across the country, offering up tons of unique tea blends and stylish frame designs that everyone can vibe with.
